问卷介绍-快时尚的营销策略对大学生购买行为的影响

问卷指导语

你好,我是来自谢菲尔德大学管理学院创意文化产业管理的一名硕士研究生。我们诚邀您参加一项名为“快时尚品牌的营销策略对大学生购买行为的影响”的在线调查。这项调查是我在谢菲尔德大学硕士毕业论文中的一部分,希望您可以帮助我完成这项调查。
在您决定之前,请花时间仔细阅读以下信息,并决定您是否愿意参加。感谢您阅读本文。
您是快时尚品牌的目标市场之一,也是本次研究的目标群体。您的意见将是很有价值的参考。约150名其他参与者将在网上加入。如果您决定参加,你将得到这张信息表(并被要求签署一份同意书),您仍然有权力在任何时候退出
您将在网上填写一份问卷,可能需要10分钟。我将会问您购买快时尚产品的频率,以及您对快时尚品牌营销策略的看法。您需要根据您的个人经验和观点来回答问题。您可以拒绝任何您不想回答的问题。此外,请不要将问卷中填写的个人内容转发给他人,以确保您的个人信息安全。我们在研究过程中收集到的关于您的所有信息都将严格保密。您不会在任何报告或出版物中被识别。您的机构将不会被识别。这些匿名数据不允许任何个人或他们的组织识别。
如需进一步了解,请联络本项目主管Roger Bennett教授(Roger Bennett@sheffield.ac.uk)和谢菲尔德大学管理学院学生李丽莎(Lli70@sheffield.ac.uk)。

Hello, I am a master’s student from the University of Sheffield who major in Creative and Culture Industry Management. We invite you to participate in an online survey called “The influence of fast fashion brand marketing strategies on university students’ purchasing behavior.” This survey is part of my master’s dissertation at the University of Sheffield and I hope that you can help me with this survey.
Before you decide, please take the time to read the following information carefully and decide if you are willing to participate. Thank you for reading this article.
You are one of the target markets for fast fashion brands and the target group for this dissertation. Your opinion will be a valuable reference. About 150 other participants will join the questionnaire . If you decide to participate, you will get this information form (and be asked to sign a consent form), you can still opt out at any time.
You will fill out a questionnaire online and it may take up to 10 minutes. I will ask you how often you buy a fast fashion product and what you think about the fast fashion brand marketing strategy. You need to answer questions based on your personal experience and opinions. You can reject any questions you don’t want to answer. In addition, please do not forward the personal content filled in the questionnaire to others to ensure the security of your personal information.
All information we collect about you during the dissertation process will be kept strictly confidential. You will not be identified in any reports or publications. Your institution will not be identified. These anonymous data do not allow identification by any individual or their organization.
I will ask you how often you buy a fast fashion product and what you think about the fast fashion brand marketing strategy.
For further information, please contact the supervisor of this Master dissertation Professor Roger Bennett (Roger Bennett@sheffield.ac.uk).
And student Li Lisha, University of Sheffield School of Management, (Lli70@sheffield.ac.uk).

该问卷主要用于教育学、计量经济学、行为经济学、统计学、心理学专业的样本收集。

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快时尚的营销策略对大学生购买行为的影响的主要内容

以下是所有的问卷题目及其选项, 建议大家尽量使用”问卷星”作为网络问卷平台, 支持的题型更多, 更好用, 数据分析更方便。

需要快速收集问卷数据请看下面

第1题:同意参加此问卷调查 I agree to take part in this survey*[单选题][必答题]

选项值选项标签
1同意

第2题:您的年龄 What is your age?*[单选题][必答题]

选项值选项标签
1A. 18-25
2B. 26-34
3C. 35-42
4D. 43-50
5E. 50岁以上 Over 50

第3题:您的性别 What is your Gender?*[单选题][不能为空]

选项值选项标签
1A. 男 Male
2B. 女 Female
3C.其他 Other

第4题:您的教育背景 What is your Education Background?*[单选题][必须填]

选项值选项标签
1A. 高中 High school Graduate
2B. 专科 Junior college education
3B. 本科 Bachelor’s degree
4C. 硕士 Master’s degree
5D. 博士 PHD
6E. 其他,请说明 Others, please specify

第5题:您是否为在校大学生或研究生?*[单选题][不能为空]

选项值选项标签
1A. 是 Yes
2B. 不是 No

第6题:您的可支配收入(中国平均月收入约为2164RMB)What is your disposable income?*[单选题][必答题]

选项值选项标签
1A.低于平均收入水平 Below average income level
2B.与平均收入水平持平 Average income level
3C.高于平均收入水平 Above average income level

第7题:您曾经购买过快时尚产品吗 (例如 Zara, H&M,Mo&Co) Have you ever bought fast fashion products(e.g Zara, H&M,Mo&Co)?*[单选题][必答题]

选项值选项标签
1A.是 Yes
2B.否 No

第8题:你更喜欢哪个渠道购买快速时尚产品?Which channel do you prefer to buy fast fashion product?*[单选题][不能为空]

选项值选项标签
1A.实体店 In-store
2B.网上 Online
3C.其他 Other

第9题:您如何看待快时尚产品的价格?How do you perceive the price of fast fashion products?*[单选题][必须填]

选项值选项标签
1强烈反对Strongly disagree
2反对Disagree
3既不同意也不反对Neither agree nor disagree
4同意agree
5强烈同意Strongly agree

第10题:您如何看待快时尚产品的价值?How do you perceive the value of fast fashion products? *[单选题][必须填]

选项值选项标签
1强烈反对Strongly disagree
2反对Disagree
3既不同意也不反对Neither agree nor disagree
4同意agree
5强烈同意Strongly agree

第11题:您如何评估购买快时尚产品的风险?How do you assess the risks of buying fast fashion products? *[单选题][必须填]

选项值选项标签
1强烈反对Strongly disagree
2反对Disagree
3既不同意也不反对Neither agree nor disagree
4同意agree
5强烈同意Strongly agree

第12题:请衡量有关快时尚产品的信息来源的实用性。Please measure the usefulness of sources of information about the fast fashion products:*[单选题][必须填]

选项值选项标签
1最没有用 Least Useful
2不太有用 Less Useful
3一般 normal
4有用 Useful
5最有用 Most Useful

第13题:请测量有关快速时尚产品的这些信息来源的出现频率。Please measure the frequency of exposure to these sources of information about Fast fashion products *[单选题][必答题]

选项值选项标签
1从不 Never
2很少 Rarely
3一周一次 Once in Week
4经常 Frequently
5每天 Daily

第14题:您对广告的态度是什么?What is your attitude towards advertising?*[单选题][必答题]

选项值选项标签
1强烈反对Strongly disagree
2反对Disagree
3既不同意也不反对Neither agree nor disagree
4同意agree
5强烈同意Strongly agree

第15题:您怎样看待快时尚品牌的功能性广告?What do you think of functional advertising of fast fashion? *[单选题][必答题]

选项值选项标签
1强烈反对Strongly disagree
2反对Disagree
3既不同意也不反对Neither agree nor disagree
4同意agree
5强烈同意Strongly agree

第16题:您怎样看待快时尚品牌的情感广告?What do you think of emotional advertising of fast fashion? *[单选题][必答题]

选项值选项标签
1强烈反对Strongly disagree
2反对Disagree
3既不同意也不反对Neither agree nor disagree
4同意agree
5强烈同意Strongly agree

第17题:哪种促销方式更有效地激励您购买?(用数字表示 1为最无效 5为最有效) Which method of sales promotions is more effective to motivate you to buy? *[单选题][不能为空]

选项值选项标签
11
22
33
44
55

第18题:您是否能及时从零售商、经销商和广告中获得促销方法的信息? Do you get timely information of sales promotion method from retailers,dealers and advertisement? *[单选题][必答题]

选项值选项标签
11
22
33
44
55

第19题:您是否会关注促销信息?Do you pay attention to promotional information? *[单选题][必须填]

选项值选项标签
11
22
33
44
55

第20题:您对您所经历的促销经历满意吗? Are you satisfied with sales promotion schemes that you experience? *[单选题][不能为空]

选项值选项标签
11
22
33
44
55

第21题:您认为快时尚品牌的产品质量如何?What do you think of fast fashion brand products quality? *[单选题][必答题]

选项值选项标签
1强烈反对Strongly disagree
2反对Disagree
3既不同意也不反对Neither agree nor disagree
4同意agree
5强烈同意Strongly agree

第22题:您觉得快时尚品牌设计风格如何?What do you think of fast fashion brand design style? *[单选题][必答题]

选项值选项标签
1强烈反对Strongly disagree
2反对Disagree
3既不同意也不反对Neither agree nor disagree
4同意agree
5强烈同意Strongly agree

第23题:请衡量快时尚品牌的在您心中的创新精神。Please measure the innovative spirit of fast fashion brands.*[单选题][不能为空]

选项值选项标签
11
22
33
44
55

第24题:描述您对服装时尚趋势的反应 Describing your reaction to fashions trends in clothes*[单选题][必答题]

选项值选项标签
1强烈反对Strongly disagree
2反对Disagree
3既不同意也不反对Neither agree nor disagree
4同意agree
5强烈同意Strongly agree

第25题:描述您对服装时尚趋势的反应 Describing your reaction to fashions trends in clothes*[单选题][不能为空]

选项值选项标签
1强烈反对Strongly disagree
2反对Disagree
3既不同意也不反对Neither agree nor disagree
4同意agree
5强烈同意Strongly agree

第26题:当您必须在这两者之间做出选择时,您会穿什么衣服.What will you dress for when you must choose between the two *[单选题][不能为空]

选项值选项标签
1A.时尚的 fashionable
2B.舒服的 comfortable

第27题:一年内您会买多少快时尚产品?How many fast fashion products do you buy during a year? *[单选题][不能为空]

选项值选项标签
1A.0-3
2B.3-5
3C.5-7
4D.7-10
5E.10件以上

第28题:您一年中的快速时尚产品平均消费价格是多少?What is your average annual consumer price for fast fashion products during a year?*[单选题][必须填]

选项值选项标签
1A.低于500
2B.500-1000
3C.1000-2000
4D.2000-3000
5D.3000以上

第29题:到目前为止您买了多少件快时尚产品?How many fast fashion products have you bought so far?*[单选题][必答题]

选项值选项标签
1A.0-5
2B.5-10
3C.10-15
4D.15-20
5E.Over 20

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