问卷介绍-Marketing strategy influence consumers attitude and purchase intention online retailer private brand

问卷指导语

Hello Everyone!
I am an undergraduate student studying in global fashion management. I would like to invite you to participate in a survey on “The marketing activities influence consumers attitude and purchase intention on the fashion private brand of online retailers.” Before you accept to engage it, it is important that you understand what the research is and why it is being conducted.
大家好!
我是一名学习全球时尚管理的硕士生,我想邀请您参加我的毕业论文研究问卷。课题是营销策略是如何影响到消费者的态度和购买意愿对于网上零售商的时尚自有品牌。在答题之前我想简单的和您介绍一下我的研究话题。
Concept introduction 概念介绍
The online retailer refers to an intermediary that directly sells the products or services to consumers through the electronic form of transactions on the Internet platform. The private brand is a product that is exclusively manufactured for a retailer but manufactured by a third party. The retailer will sell the product under its own brand name. For example, the fashion brand “Inte Right”is part of JD.COM and the brand “ASOS EDITION” belong to fashion online retailer ASOS etc.
网上零售商是指通过互联网平台上的电子交易形式直接向消费者出售产品或服务的中介。 私人品牌是专为零售商制造但由第三方制造的产品。 零售商将以自己的品牌名称销售产品。 例如,品牌京东旗下的时尚品牌Inte Right 或者是英国的ASOS时尚网上零售商推出的ASOS特别版。等等

The questionnaire will take approximately 3 minutes to complete. Your participation in this research is entirely voluntary and your responses are completely anonymous. There are no right or wrong answers in this questionnaire, so please answer your truly personal perception. Finally, many thanks for your support in the research project.
问卷大约需要3分钟才能完成。 您参与本研究完全是自愿的,而且您的回答完全是匿名的。 此问卷中没有正确或错误的答案,因此请回答您的真实个人看法。 最后,非常感谢您对研究项目的支持。
If you have any questions about the survey, please let me know at sd19hz@leeds.ac

该问卷主要用于行为经济学、统计学、计量经济学、教育学、心理学专业的样本收集。

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Marketing strategy influence consumers attitude and purchase intention online retailer private brand的主要内容

以下是所有的问卷题目及其选项, 建议大家尽量使用”问卷星”作为网络问卷平台, 支持的题型更多, 更好用, 数据分析更方便。

需要快速收集问卷数据请看下面

第1题:Have you purchase online retailer private label fashion product before or plan to purchase? 你有购买过网上零售商的自有品牌的时尚产品吗或者打算购买吗?*[单选题][必须填]

选项值选项标签
1Yes 是的
2No 不是

第2题:Product packaging 产品包装 During the purchase decisions, packaging plays a very important role. It is a symbol of product identification and value. Please recall the impression on the product packaging in the last purchase of the private label of online retailers. Or you will choose to buy it in the future. Please answer the following questions based on your perception of product packaging. 在购买决策过程中,包装起着非常重要的作用。 它是产品标识和价值的象征。 请回想一下最后一次购买在线零售商的自有品牌产品包装上的印象。或者你将选择购买它在未来。 请根据您对产品包装的看法回答以下问题。*[单选题][必答题]

选项值选项标签
11 Strongly disagree强烈的不同意
22
33
44
55
66
77 Strongly agree强烈的同意

第3题:Website Experiences 网站体验 During the purchase decisions, Consumers often decide to purchase products based on factors such as the online retailer platform's shopping experience and the overall online retailer platform environment. Please recall the impression on online retailer platform in the last purchase of the private brand products.Or you will choose to buy it in the future. Please answer the following questions based on your perception of website experiences. 在做出购买决定时,消费者通常会根据诸如在线零售商平台的购物体验和整个在线零售商平台环境之类的因素决定购买产品。 请回想一下上次购买私人品牌产品时在线零售商平台上的印象。或者你将选择购买它在未来。 请根据您对网站体验的看法回答以下问题。*[单选题][不能为空]

选项值选项标签
11
22
33
44
55
66
77

第4题:Advertising spending 广告支出 Investment on advertising can improve consumers' understanding of brands and products. Please recall the advertising spending in the newly purchased online private label products.Or you will choose to buy it in the future. Please answer the following questions based on your perception. 广告投资可以提高消费者对品牌和产品的了解。 请回想一下新购买的在线自有品牌产品中的广告支出。或者你将选择购买它在未来。 请根据您的看法回答以下问题。*[单选题][不能为空]

选项值选项标签
11
22
33
44
55
66
77

第5题:Price discount 价格打折 Retailers tend to use price discount to attract customers to buy their private brand products. Please recall the price when you last purchased an online private brand product. Or you will choose to buy it in the future. Please answer the following questions based on your views.零售商倾向于使用价格折扣来吸引顾客购买他们的私人品牌产品。 请记得上次购买在线私人品牌产品时的价格。或者你将选择购买它在未来。 请根据您的意见回答以下问题。*[单选题][必答题]

选项值选项标签
11
22
33
44
55
66
77

第6题:Perceived Trust 感知信任 Perceived Trust can be defined as a feeling of security and willingness to depend on brand or product. Please recall the trust level that your perception in the last purchase of the online private brand product.Or you will choose to buy it in the future. Please answer the following questions based on your perception. 感知信任可以定义为一种安全感,并愿意依赖品牌或产品。 请回想一下您对上次购买在线私人品牌产品的看法的信任程度。或者你将选择购买它在未来。 请根据您的看法回答以下问题。*[单选题][必答题]

选项值选项标签
11
22
33
44
55
66
77

第7题:Perceived quality 感知质量 Perceived quality is the overall evaluation of the money and time consumers spend on a product or service. Please recall your appraisal of the quality for the online private brand product in the last purchase. Or you will choose to buy it in the future. Please answer the following questions based on your views.感知质量是对消费者花在产品或服务上的金钱和时间的总体评估。 请回想一下您上次购买时对在线自有品牌产品质量的评估。或者你将选择购买它在未来。 请根据您的意见回答以下问题。*[单选题][必须填]

选项值选项标签
11
22
33
44
55
66
77

第8题:Consumer Attitude toward online retailer Private brand 消费者对于在线零售商自有品牌的态度 Consumer attitude is a consumer's internal positive or negative evaluation of Private brand product.Please recall those marketing activities that influence your attitude in the last purchase of the online private brand fashion product.Or you will choose to buy it in the future, Please answer the following questions based on your views. 消费者态度是消费者对自有品牌产品的内部正面或负面评价。 请回想一下那些影响您在上次购买网上私人品牌时尚产品时的态度的营销活动。或者你将选择购买在未来, 请根据您的意见回答以下问题。*[单选题][不能为空]

选项值选项标签
11
22
33
44
55
66
77

第9题:9. Online retailer Private Brand Purchase Intention 在线零售商自有品牌的购买意愿 Purchase intention of private label represents the possibility that consumers are willing to choose products of the online retailer brand. Please recall the marketing activities that influence your purchase intention in the last purchase of the online private brand product. Or you will choose to buy it in the future, Please answer the following questions based on your feeling. 自有品牌的购买意图代表了消费者愿意选择在线零售商品牌产品的可能性。 请回想一下在上次购买在线私人品牌产品时会影响您购买意愿的营销活动。或者你将选择购买它在未来, 请根据您的感受回答以下问题。 How likely will you buy online retailer private fashion brand product? 您将有多大可能购买在线零售商的私人时尚品牌产品?*[单选题][不能为空]

选项值选项标签
1不可能 Strongly impossible
21
32
43
54
65
76
87 Strongly possible
98
109
11极有可能

第10题:10. How likely will you continue to purchase online retailer private fashion brand product? 您将继续购买在线零售商私人时尚品牌产品的可能性如何?*[单选题][不能为空]

选项值选项标签
1不可能 Strongly impossible
21
32
43
54
65
76
87
98
109
11极有可能

第11题:11. How likely will you recommend online retailer private fashion brand product to your friends or family in the near future? 您会在不久的将来向您的朋友或家人推荐在线零售商私人时装品牌产品的可能性如何?*[单选题][必答题]

选项值选项标签
1不可能Strongly impossible
21
32
43
54
65
76
87
98
109
11极有可能

第12题:12. How strongly do you agree that you consider this online retailer brand as your first choice when buying your private fashion brand products? 您是否强烈同意在购买私人时尚品牌产品时将这个在线零售商品牌视为首选?*[单选题][不能为空]

选项值选项标签
1不可能 Strongly impossible
21
32
43
54
65
76
87
98
109
11极有可能

第13题:Part B: Demographics Finally, we would appreciate some demographic information to ensure that participants in this study are representative of the population as a whole. Please indicate by ticking the appropriate box or filling the appropriate space. 最后,我们希望了解一些人口统计信息,以确保本研究的参与者能够代表整个人口。 请在适当的方框中打勾或填入适当的空格以指明。Your gender您的性别:*[单选题][必答题]

选项值选项标签
1男 male
2女 female

第14题:Your age您的年龄段:*[单选题][必答题]

选项值选项标签
1<18岁以下< td>
218~25
326~30
431~40
541~50
651~60
7>60以上

第15题:Your country of origin:你来自哪个国家*[填空题][必答题]

第16题:Your country of residence:您所居住的国家:*[填空题][必答题]

第17题:17. Your occupation 您目前从事的职业:*[单选题][必须填]

选项值选项标签
1全日制学生 full time student
2Housework 家庭工作
3Employed受雇
4Unemployed 待业
5Self-employed 创业
6Retired退休
7其他 other

第18题:Your education level: 你的教育水平 *[单选题][必答题]

选项值选项标签
1Primary小学
2Secondary中学
3University大学
4Postgraduate研究生
5other 其他

第19题:Your approximate annual personal income (¥)您的大约个人年收入(¥):*[单选题][必须填]

选项值选项标签
1< 20000
220000-49999
349999-99999
499999-150000
5150000-200000
6200000-350000
7>350000

第20题:20. Your socio-economic group: 你的社交经济群体*[单选题][必答题]

选项值选项标签
1Higher managerial, administrative or professional (e.g. board director of a large organization) 高级管理人员,行政人员或专业人士(例如大型组织的董事会董事)
2Intermediate managerial, administrative or professional (e.g. senior manager, board director of small organization) 中级管理人员,行政人员或专业人员(例如高级经理,小型组织的董事会董事)
3Supervisory or clerical and junior managerial, administrative or professional (e.g. bank clerk)主管或文职及初级管理人员,行政人员或专业人员(例如银行职员)
4Skilled manual worker (e.g. bus driver, ambulance driver, skilled plumber) 熟练的体力劳动者(例如公共汽车司机,救护车司机,熟练的水管工)
5Semi and unskilled manual workers (e.g. caretaker, postman, traffic warden)半熟练和不熟练的体力劳动者(例如看守,邮递员,交通督导员)
6Causal workers, or dependent on state benefits or state pension (e.g. causal labourer) 因果劳动者,或依赖国家福利或国家养老金的人(例如因果劳动者)
7Student 学生
8Other其他
9other 其他1
10other其他2
11other其他3
12other其他4
13other其他5
14other其他6
15other其他7

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