问卷介绍-Marketing strategy influence consumers attitude and purchase intention online retailer private brand
问卷指导语
Hello Everyone!
I am an undergraduate student studying in global fashion management. I would like to invite you to participate in a survey on “The marketing activities influence consumers attitude and purchase intention on the fashion private brand of online retailers.” Before you accept to engage it, it is important that you understand what the research is and why it is being conducted.
大家好！
我是一名学习全球时尚管理的硕士生，我想邀请您参加我的毕业论文研究问卷。课题是营销策略是如何影响到消费者的态度和购买意愿对于网上零售商的时尚自有品牌。在答题之前我想简单的和您介绍一下我的研究话题。
Concept introduction 概念介绍
The online retailer refers to an intermediary that directly sells the products or services to consumers through the electronic form of transactions on the Internet platform. The private brand is a product that is exclusively manufactured for a retailer but manufactured by a third party. The retailer will sell the product under its own brand name. For example, the fashion brand “Inte Right”is part of JD.COM and the brand “ASOS EDITION” belong to fashion online retailer ASOS etc.
网上零售商是指通过互联网平台上的电子交易形式直接向消费者出售产品或服务的中介。 私人品牌是专为零售商制造但由第三方制造的产品。 零售商将以自己的品牌名称销售产品。 例如，品牌京东旗下的时尚品牌Inte Right 或者是英国的ASOS时尚网上零售商推出的ASOS特别版。等等
The questionnaire will take approximately 3 minutes to complete. Your participation in this research is entirely voluntary and your responses are completely anonymous. There are no right or wrong answers in this questionnaire, so please answer your truly personal perception. Finally, many thanks for your support in the research project.
问卷大约需要3分钟才能完成。 您参与本研究完全是自愿的，而且您的回答完全是匿名的。 此问卷中没有正确或错误的答案，因此请回答您的真实个人看法。 最后，非常感谢您对研究项目的支持。
If you have any questions about the survey, please let me know at sd19hz@leeds.ac
该问卷主要用于行为经济学、统计学、计量经济学、教育学、心理学专业的样本收集。
自我介绍
为了帮助毕业生和高效科研人员快速收集网络问卷的数据, 并且保证信效度, 收集高质量的数据, 我组织了一批人专门进行问卷的填写。
目前QQ群有21个, 每个群都是千人大群。 可以快速搜集大量样本数据，并且如果客户有要求, 可以对客户的数据进行初审,
主动删除一些填写不认真的数据, 这样就可以保证研究人员收集的数据的信效度了。
快速添加问卷题目
我已经把这个问卷编辑成了特殊的格式, 可以批量导入到问卷星, 面得你自己创建题目了。
你只需要将下面的题目复制到问卷星的题目编辑页面即可, 想知道如何快速导入问卷星题目, 可以看这篇文章: 问卷星如何快速批量添加题目。
Marketing strategy influence consumers attitude and purchase intention online retailer private brand的主要内容
以下是所有的问卷题目及其选项, 建议大家尽量使用”问卷星”作为网络问卷平台, 支持的题型更多, 更好用, 数据分析更方便。
需要快速收集问卷数据请看下面
第1题:Have you purchase online retailer private label fashion product before or plan to purchase? 你有购买过网上零售商的自有品牌的时尚产品吗或者打算购买吗？*[单选题][必须填]
第2题:Product packaging 产品包装
During the purchase decisions, packaging plays a very important role. It is a symbol of product identification and value. Please recall the impression on the product packaging in the last purchase of the private label of online retailers. Or you will choose to buy it in the future. Please answer the following questions based on your perception of product packaging. 在购买决策过程中，包装起着非常重要的作用。 它是产品标识和价值的象征。 请回想一下最后一次购买在线零售商的自有品牌产品包装上的印象。或者你将选择购买它在未来。 请根据您对产品包装的看法回答以下问题。*[单选题][必答题]
| 选项值 | 选项标签 |
| 1 | 1 Strongly disagree强烈的不同意 |
| 2 | 2 |
| 3 | 3 |
| 4 | 4 |
| 5 | 5 |
| 6 | 6 |
| 7 | 7 Strongly agree强烈的同意 |
第3题:Website Experiences 网站体验
During the purchase decisions, Consumers often decide to purchase products based on factors such as the online retailer platform's shopping experience and the overall online retailer platform environment. Please recall the impression on online retailer platform in the last purchase of the private brand products.Or you will choose to buy it in the future. Please answer the following questions based on your perception of website experiences. 在做出购买决定时，消费者通常会根据诸如在线零售商平台的购物体验和整个在线零售商平台环境之类的因素决定购买产品。 请回想一下上次购买私人品牌产品时在线零售商平台上的印象。或者你将选择购买它在未来。 请根据您对网站体验的看法回答以下问题。*[单选题][不能为空]
| 选项值 | 选项标签 |
| 1 | 1 |
| 2 | 2 |
| 3 | 3 |
| 4 | 4 |
| 5 | 5 |
| 6 | 6 |
| 7 | 7 |
第4题:Advertising spending 广告支出
Investment on advertising can improve consumers' understanding of brands and products. Please recall the advertising spending in the newly purchased online private label products.Or you will choose to buy it in the future. Please answer the following questions based on your perception. 广告投资可以提高消费者对品牌和产品的了解。 请回想一下新购买的在线自有品牌产品中的广告支出。或者你将选择购买它在未来。 请根据您的看法回答以下问题。*[单选题][不能为空]
| 选项值 | 选项标签 |
| 1 | 1 |
| 2 | 2 |
| 3 | 3 |
| 4 | 4 |
| 5 | 5 |
| 6 | 6 |
| 7 | 7 |
第5题:Price discount 价格打折
Retailers tend to use price discount to attract customers to buy their private brand products. Please recall the price when you last purchased an online private brand product. Or you will choose to buy it in the future. Please answer the following questions based on your views.零售商倾向于使用价格折扣来吸引顾客购买他们的私人品牌产品。 请记得上次购买在线私人品牌产品时的价格。或者你将选择购买它在未来。 请根据您的意见回答以下问题。*[单选题][必答题]
| 选项值 | 选项标签 |
| 1 | 1 |
| 2 | 2 |
| 3 | 3 |
| 4 | 4 |
| 5 | 5 |
| 6 | 6 |
| 7 | 7 |
第6题:Perceived Trust 感知信任
Perceived Trust can be defined as a feeling of security and willingness to depend on brand or product. Please recall the trust level that your perception in the last purchase of the online private brand product.Or you will choose to buy it in the future. Please answer the following questions based on your perception. 感知信任可以定义为一种安全感，并愿意依赖品牌或产品。 请回想一下您对上次购买在线私人品牌产品的看法的信任程度。或者你将选择购买它在未来。 请根据您的看法回答以下问题。*[单选题][必答题]
| 选项值 | 选项标签 |
| 1 | 1 |
| 2 | 2 |
| 3 | 3 |
| 4 | 4 |
| 5 | 5 |
| 6 | 6 |
| 7 | 7 |
第7题:Perceived quality 感知质量
Perceived quality is the overall evaluation of the money and time consumers spend on a product or service. Please recall your appraisal of the quality for the online private brand product in the last purchase. Or you will choose to buy it in the future. Please answer the following questions based on your views.感知质量是对消费者花在产品或服务上的金钱和时间的总体评估。 请回想一下您上次购买时对在线自有品牌产品质量的评估。或者你将选择购买它在未来。 请根据您的意见回答以下问题。*[单选题][必须填]
| 选项值 | 选项标签 |
| 1 | 1 |
| 2 | 2 |
| 3 | 3 |
| 4 | 4 |
| 5 | 5 |
| 6 | 6 |
| 7 | 7 |
第8题:Consumer Attitude toward online retailer Private brand 消费者对于在线零售商自有品牌的态度
Consumer attitude is a consumer's internal positive or negative evaluation of Private brand product.Please recall those marketing activities that influence your attitude in the last purchase of the online private brand fashion product.Or you will choose to buy it in the future, Please answer the following questions based on your views. 消费者态度是消费者对自有品牌产品的内部正面或负面评价。 请回想一下那些影响您在上次购买网上私人品牌时尚产品时的态度的营销活动。或者你将选择购买在未来， 请根据您的意见回答以下问题。*[单选题][不能为空]
| 选项值 | 选项标签 |
| 1 | 1 |
| 2 | 2 |
| 3 | 3 |
| 4 | 4 |
| 5 | 5 |
| 6 | 6 |
| 7 | 7 |
第9题:9.
Online retailer Private Brand Purchase Intention 在线零售商自有品牌的购买意愿
Purchase intention of private label represents the possibility that consumers are willing to choose products of the online retailer brand. Please recall the marketing activities that influence your purchase intention in the last purchase of the online private brand product. Or you will choose to buy it in the future, Please answer the following questions based on your feeling. 自有品牌的购买意图代表了消费者愿意选择在线零售商品牌产品的可能性。 请回想一下在上次购买在线私人品牌产品时会影响您购买意愿的营销活动。或者你将选择购买它在未来， 请根据您的感受回答以下问题。
How likely will you buy online retailer private fashion brand product? 您将有多大可能购买在线零售商的私人时尚品牌产品？*[单选题][不能为空]
| 选项值 | 选项标签 |
| 1 | 不可能 Strongly impossible |
| 2 | 1 |
| 3 | 2 |
| 4 | 3 |
| 5 | 4 |
| 6 | 5 |
| 7 | 6 |
| 8 | 7 Strongly possible |
| 9 | 8 |
| 10 | 9 |
| 11 | 极有可能 |
第10题:10.
How likely will you continue to purchase online retailer private fashion brand product? 您将继续购买在线零售商私人时尚品牌产品的可能性如何？*[单选题][不能为空]
| 选项值 | 选项标签 |
| 1 | 不可能 Strongly impossible |
| 2 | 1 |
| 3 | 2 |
| 4 | 3 |
| 5 | 4 |
| 6 | 5 |
| 7 | 6 |
| 8 | 7 |
| 9 | 8 |
| 10 | 9 |
| 11 | 极有可能 |
第11题:11.
How likely will you recommend online retailer private fashion brand product to your friends or family in the near future? 您会在不久的将来向您的朋友或家人推荐在线零售商私人时装品牌产品的可能性如何？*[单选题][必答题]
| 选项值 | 选项标签 |
| 1 | 不可能Strongly impossible |
| 2 | 1 |
| 3 | 2 |
| 4 | 3 |
| 5 | 4 |
| 6 | 5 |
| 7 | 6 |
| 8 | 7 |
| 9 | 8 |
| 10 | 9 |
| 11 | 极有可能 |
第12题:12.
How strongly do you agree that you consider this online retailer brand as your first choice when buying your private fashion brand products? 您是否强烈同意在购买私人时尚品牌产品时将这个在线零售商品牌视为首选？*[单选题][不能为空]
| 选项值 | 选项标签 |
| 1 | 不可能 Strongly impossible |
| 2 | 1 |
| 3 | 2 |
| 4 | 3 |
| 5 | 4 |
| 6 | 5 |
| 7 | 6 |
| 8 | 7 |
| 9 | 8 |
| 10 | 9 |
| 11 | 极有可能 |
第13题:Part B: Demographics
Finally, we would appreciate some demographic information to ensure that participants in this study are representative of the population as a whole. Please indicate by ticking the appropriate box or filling the appropriate space.
最后，我们希望了解一些人口统计信息，以确保本研究的参与者能够代表整个人口。 请在适当的方框中打勾或填入适当的空格以指明。Your gender您的性别：*[单选题][必答题]
| 选项值 | 选项标签 |
| 1 | 男 male |
| 2 | 女 female |
第14题:Your age您的年龄段：*[单选题][必答题]
| 选项值 | 选项标签 |
| 1 | <18岁以下 |
| 2 | 18~25 |
| 3 | 26~30 |
| 4 | 31~40 |
| 5 | 41~50 |
| 6 | 51~60 |
| 7 | >60以上 |
第15题:Your country of origin:你来自哪个国家*[填空题][必答题]
第16题:Your country of residence:您所居住的国家：*[填空题][必答题]
第17题:17.
Your occupation 您目前从事的职业：*[单选题][必须填]
| 选项值 | 选项标签 |
| 1 | 全日制学生 full time student |
| 2 | Housework 家庭工作 |
| 3 | Employed受雇 |
| 4 | Unemployed 待业 |
| 5 | Self-employed 创业 |
| 6 | Retired退休 |
| 7 | 其他 other |
第18题:Your education level: 你的教育水平
*[单选题][必答题]
| 选项值 | 选项标签 |
| 1 | Primary小学 |
| 2 | Secondary中学 |
| 3 | University大学 |
| 4 | Postgraduate研究生 |
| 5 | other 其他 |
第19题:Your approximate annual personal income (￥)您的大约个人年收入（￥）：*[单选题][必须填]
| 选项值 | 选项标签 |
| 1 | < 20000 |
| 2 | 20000-49999 |
| 3 | 49999-99999 |
| 4 | 99999-150000 |
| 5 | 150000-200000 |
| 6 | 200000-350000 |
| 7 | >350000 |
第20题:20.
Your socio-economic group: 你的社交经济群体*[单选题][必答题]
| 选项值 | 选项标签 |
| 1 | Higher managerial, administrative or professional (e.g. board director of a large organization) 高级管理人员，行政人员或专业人士（例如大型组织的董事会董事） |
| 2 | Intermediate managerial, administrative or professional (e.g. senior manager, board director of small organization) 中级管理人员，行政人员或专业人员（例如高级经理，小型组织的董事会董事） |
| 3 | Supervisory or clerical and junior managerial, administrative or professional (e.g. bank clerk)主管或文职及初级管理人员，行政人员或专业人员（例如银行职员） |
| 4 | Skilled manual worker (e.g. bus driver, ambulance driver, skilled plumber) 熟练的体力劳动者（例如公共汽车司机，救护车司机，熟练的水管工） |
| 5 | Semi and unskilled manual workers (e.g. caretaker, postman, traffic warden)半熟练和不熟练的体力劳动者（例如看守，邮递员，交通督导员） |
| 6 | Causal workers, or dependent on state benefits or state pension (e.g. causal labourer) 因果劳动者，或依赖国家福利或国家养老金的人（例如因果劳动者） |
| 7 | Student 学生 |
| 8 | Other其他 |
| 9 | other 其他1 |
| 10 | other其他2 |
| 11 | other其他3 |
| 12 | other其他4 |
| 13 | other其他5 |
| 14 | other其他6 |
| 15 | other其他7 |
联系方式
如果你有以下需求都可以联系我们:
- 问卷数据分析(文字结论和三线表格)
- 有数据分析经验想跟我们合作
- 有淘宝运营经验想跟我们合作
- 问卷代填(大概0.1元一份问卷)
- 问卷设计(帮你针对论文设计问卷)
- 问卷互填(大学生问卷诚信互填群)
你都可以联系我们, 加我们的扣扣(!15647-99566!(请自觉忽略”-“和”!”))
