关于中国广告中女性形象的调查(问卷内容)
问卷指导语
您好，
我们邀请您参加一项关于电视广告中女性形象的调查。请根据您平时所观看广告的真实想法回答以下问题。研究过程中所有关于您的信息都将被严格保密。所有的数据仅用于本次研究的调查和统计。十分感谢您的合作与支持。
如果有任何问题，请联系一下地址：
jl751@student.le.ac.uk
Hello,
We invite you to participate in a study of women’s portrayal in TV advertising. Please answer the following questions based on your thought of TV commercial which you see. All the information about you during the study will be kept strictlly confidential. All the data will be used for survey and statistical purpose only for this study.
Thank you for the support and cooperation.
If you have any questions, please contact the following address: jl751@student.le.ac.uk
该问卷主要用于教育学、心理学、行为经济学、计量经济学、统计学专业的样本收集。
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关于中国广告中女性形象的调查的主要内容
以下是所有的问卷题目及其选项, 建议大家尽量使用”问卷星”作为网络问卷平台, 支持的题型更多, 更好用, 数据分析更方便。
需要快速收集问卷数据请看下面
第1题:性别 Gender*[单选题][必须填]
| 选项值 | 选项标签 |
| 1 | 男 Male |
| 2 | 女 Female |
第2题:年龄 Age*[单选题][必答题]
| 选项值 | 选项标签 |
| 1 | 20-29 |
| 2 | 30-39 |
| 3 | 40-49 |
| 4 | 50-59 |
第3题:学历 Education*[单选题][必须填]
| 选项值 | 选项标签 |
| 1 | 初中毕业 Junior high school graduate |
| 2 | 高中毕业 High school graduate |
| 3 | 大专 Associate degree |
| 4 | 本科 Bachelor's degree |
| 5 | 研究生 Master’s degree |
| 6 | 博士 Doctorate degree |
第4题:婚姻状况 Marital status*[单选题][必答题]
| 选项值 | 选项标签 |
| 1 | 已婚 Married |
| 2 | 未婚 Single |
| 3 | 离婚 Divorced |
| 4 | 丧偶 Widowed |
第5题:职业 Employment*[单选题][必答题]
| 选项值 | 选项标签 |
| 1 | 全职 Full-time |
| 2 | 兼职 Part-time |
| 3 | 未就业 Not employed |
第6题:你是否同意电视广告中女性总是依赖于男性
To what extent do you agree/disagree with the following statement：TV Ads show that women are fundamentally dependent on men
*[单选题][必答题]
| 选项值 | 选项标签 |
| 1 | 非常同意 Strongly agree |
| 2 | 同意 Agree |
| 3 | 一般 Neutral |
| 4 | 不同意 Disagree |
| 5 | 非常不同意 Strongly disagree |
第7题:你是否同意女性总是以性感的形象出现在电视广告中
To what extent do you agree/disagree with the following statement：TV Ads treat women mainly as “sex objects”
*[单选题][不能为空]
| 选项值 | 选项标签 |
| 1 | 非常同意 Strongly agree |
| 2 | 同意 Agree |
| 3 | 一般 Neutral |
| 4 | 不同意 Disagree |
| 5 | 非常不同意 Strongly disagree |
第8题:你是否同意电视广告在大多数日常活动中都准确地描绘了女性形象
To what extent do you agree/disagree with the following statement：TV ads which you see accurately portray women in most of their daily activities
*[单选题][不能为空]
| 选项值 | 选项标签 |
| 1 | 非常同意 Strongly agree |
| 2 | 同意 Agree |
| 3 | 一般 Neutral |
| 4 | 不同意 Disagree |
| 5 | 非常不同意 Strongly disagree |
第9题:你是否同意电视广告中的女性经常做出重要决定
To what extent do you agree/disagree with the following statement：TV ads suggest that women make important decisions
*[单选题][不能为空]
| 选项值 | 选项标签 |
| 1 | 非常同意 Strongly agree |
| 2 | 同意 Agree |
| 3 | 一般 Neutral |
| 4 | 不同意 Disagree |
| 5 | 非常不同意 Strongly disagree |
第10题:你是否同意电视广告中的女性总是在做琐碎而不重要的事情
To what extent do you agree/disagree with the following statement：TV ads suggest that women don’t do important things
*[单选题][不能为空]
| 选项值 | 选项标签 |
| 1 | 非常同意 Strongly agree |
| 2 | 同意 Agree |
| 3 | 一般 Neutral |
| 4 | 不同意 Disagree |
| 5 | 非常不同意 Strongly disagree |
第11题:你是否同意电视广告中的女性多为居家的家庭主妇
To what extent do you agree/disagree with the following statement：TV ads suggest that a woman’s setting is in the home
*[单选题][必答题]
| 选项值 | 选项标签 |
| 1 | 非常同意 Strongly agree |
| 2 | 同意 Agree |
| 3 | 一般 Neutral |
| 4 | 不同意 Disagree |
| 5 | 非常不同意 Strongly disagree |
第12题:你是否同意你对电视广告中女性的形象较为敏感
To what extent do you agree/disagree with the following statement：You are sensitive to the portrayal of women in TV advertising
*[单选题][必答题]
| 选项值 | 选项标签 |
| 1 | 非常同意 Strongly agree |
| 2 | 同意 Agree |
| 3 | 一般 Neutral |
| 4 | 不同意 Disagree |
| 5 | 非常不同意 Strongly disagree |
第13题:你是否同意电视广告对女性形象的描绘具有冒犯性
To what extent do you agree/disagree with the following statement：You find the portrayal of women in TV ads to be offensive
*[单选题][必须填]
| 选项值 | 选项标签 |
| 1 | 非常同意 Strongly agree |
| 2 | 同意 Agree |
| 3 | 一般 Neutral |
| 4 | 不同意 Disagree |
| 5 | 非常不同意 Strongly disagree |
第14题:你是否同意电视广告中女性的形象在日益改善提升
To what extent do you agree/disagree with the following statement：You believe that the portrayal of women in advertising is changing for the better
*[单选题][必须填]
| 选项值 | 选项标签 |
| 1 | 非常同意 Strongly agree |
| 2 | 同意 Agree |
| 3 | 一般 Neutral |
| 4 | 不同意 Disagree |
| 5 | 非常不同意 Strongly disagree |
第15题:你是否同意电视广告中女性形象的描绘与展现是极为重要的
To what extent do you agree/disagree with the following statement：You believe that the portrayal of women in TV advertising is an extremely important issue
*[单选题][不能为空]
| 选项值 | 选项标签 |
| 1 | 非常同意 Strongly agree |
| 2 | 同意 Agree |
| 3 | 一般 Neutral |
| 4 | 不同意 Disagree |
| 5 | 非常不同意 Strongly disagree |
第16题:如果一个新产品的广告中有冒犯女性的言论，你仍会因为无法抵制价低的诱惑而购买它
To what extent do you agree/disagree with the following statement：If a new product is introduced with ads that portray women offensively, you might still buy it if it offers you benefits which you find attractive
*[单选题][必须填]
| 选项值 | 选项标签 |
| 1 | 非常同意 Strongly agree |
| 2 | 同意 Agree |
| 3 | 一般 Neutral |
| 4 | 不同意 Disagree |
| 5 | 非常不同意 Strongly disagree |
第17题:如果你使用的新产品或服务采用了对女性形象有冒犯性的广告，你将会停止使用该产品或服务
To what extent do you agree/disagree with the following statement：If a new product or service which you use adopts an ad campaign which you find that portrays women offensively, you will discontinue using it
*[单选题][必须填]
| 选项值 | 选项标签 |
| 1 | 非常同意 Strongly agree |
| 2 | 同意 Agree |
| 3 | 一般 Neutral |
| 4 | 不同意 Disagree |
| 5 | 非常不同意 Strongly disagree |
第18题:即使你看到一个产品的广告对女性形象具有冒犯性，你仍会购买该公司其他你使用过的产品
To what extent do you agree/disagree with the following statement：Even though you may see an ad which portrays women offensively for one product, you would continue to purchase other products that you have been using from the same company
*[单选题][必须填]
| 选项值 | 选项标签 |
| 1 | 非常同意 Strongly agree |
| 2 | 同意 Agree |
| 3 | 一般 Neutral |
| 4 | 不同意 Disagree |
| 5 | 非常不同意 Strongly disagree |
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